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VAIO returns to laptop market without Sony

VAIO has announced its first laptops as a stand-alone business following its split with Sony.

Sony sold its VAIO PC arm in March in a bid to reverse sliding profits and focus on the smartphone market.

Now the stand-alone brand is back with a fresh online presence and a bold intention to change as a newly “small” PC maker.

As bold first steps go, though, the new VAIO Pro and VAIO Fit launched yesterday at a Tokyo event look awfully familiar. In fact, they look exactly like the Sony VAIO Pro and Sony VAIO Fit launched around this time last year.

Of course, with both of these laptops winning critical praise at the time, it’s not a bad place for a new company to start – something VAIO CEO Takayuki Sekitori made reference to, according to Engadget.

In future, the company says that it will focus on “choices” and “focus,” which sounds like a bit of a meaningless contradiction at an initial glance.

However, with the company now solely focused on PCs, it should be able to offer a greater and more interesting range of hardware choices. Put like that, it makes a little more sense.

The new Sony-less VAIO laptops are now on sale in Japan, and VAIO has no plans to launch them outside of its home territory just yet.

Read more: Best laptops 2014

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