Former Sony PC arm Vaio has unexpectedly announced the launch of a classy business-focused Windows 10 smartphone.
Vaio and Windows 10 Mobile – two embattled brands fighting to remain relevant in saturated tech markets. Sounds like the perfect match to us.
That’s certainly how Vaio sees it. The company has announced a new Windows 10 Mobile-powered smartphone, the Vaio Phone Biz. As the name suggests, this is a business-focused phone with a classy aluminium body.
Things are decidedly more mid-range when it comes to the specifications, however. The Phone Biz has a 5.5-inch 1080p LCD display, a Snapdragon 617 CPU, 3GB of RAM, and a 13-megapixel camera.
The Vaio Phone Biz has 16GB of internal storage, which can be bolstered by means of a microSD slot. There’s a healthy 2,800mAh battery powering it all.
Related: What is Continuum?
Despite these middle-of-the-road specs, the Vaio Phone Biz is said to support Microsoft’s Continuum feature, which turns the phone into a heavily stripped-back Windows 10 PC for light tasks.
Vaio’s new phone is going on sale in Japan in April at a cost of ¥50,000, which works out to around £290. There’s no news of a wider international release as yet, but it’s good to see another third party manufacturer making Windows 10 Mobile hardware – and good-looking hardware at that.
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Think Vaio will do a better job than Microsoft? Let us know in the comments below.
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Editorial independence
Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.
Professional conduct
We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.