The UK’s app economy is set to rise to a staggering £31 billion value by 2025, new research reveals.
A report by App Annie commissioned by the FT (via Advanced Television) reveals an impending boom in revenue, up from 2014’s £4 billion app turnover.
The research also revealed that the number of app downloads in the UK grew by 5 per cent in 2014.
What’s more interesting is that app revenue generated rose by 30 per cent, highlighting growing willingness amongst the British public to invest more in mobile software.
Games are still the leader in terms of category popularity, the report revealed, with the UK’s app developer King (read: Candy Crush Saga) in top spot.
Other popular apps of note included BBC iPlayer, Sky Go, Spotify, the Guardian, the Times, the Telegraph, and Match.com.
Olivier Bernard, European VP of App Annie, said: “Media apps do particularly well in the UK as well as apps that help stream video, TV, and music.”
“But there are starting to be more retailers using their apps well, such as Just Eat, Tesco, and Adidas.”
The UK is currently the biggest app-development market in the continent, although it ranks fifth in the world, coming in behind the USA, Japan, China, and South Korea.
Around 110,000 UK citizens work in the nation’s app industry, just over half of which produce content solely for Apple devices.
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Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.
Professional conduct
We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.
