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Uber denies plans to kill its most annoying feature

Ride-sharing firm Uber has denied reports it plans to axe the Surge feature, which enables drivers to charge higher fares at busier times.

An NPR report on Tuesday had claimed the company would be remove the feature and ensure rates remain consistent regardless of the demand.

However, in a statement granted to TechCrunch, the company claimed the report was inaccurate.

Uber re-emphasised surge pricing, albeit an annoyance to customers, enables potential passengers to secure a ride when the need is greatest.

The statement read: “Uber is always looking for ways to better predict supply and demand in a city.

We have no plans to end dynamic pricing. While we understand that no-one likes to pay more for the same trip, it’s the only way to ensure that passengers can always get a ride when they need one.”

The company had experimented with nixing Surge pricing in India, but it has since been returned.

See also:
Take a ride with the Amazon Echo

While the Surge pricing does allow Uber to get drivers to busy areas faster, it does give ride seekers the opportunity to shop around using rival services like Lyft.

Would you like to see Surge pricing disappear? Or are you happy to be have faster access to rides by paying a little more?

Share your thoughts in the comments section below.

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