According to tech site re/code Twitter is planning to buy audio hosting company Soundcloud in a deal that could be worth more than $700 million
The deal, if real, would be Twitter’s largest acquisition to date, the previous being for MoPub a mobile ad revenue specialist for $300 million in 2013.
Soundcloud reaches around 250 million users and is a free service that lets musicians and other audio artists upload music, podcasts, mixes and other audio for free. It’s popular with musicians who often use it as a showcase for their work. Twitter could help the company grow, and could help it get deals with record labels, which it currently doesn’t have.
Twitter has previously tried to break into music, and launched a service aimed at aggregating various services into a service that allowed users to discover trending music, a pretty good idea for those looking to discover the music everyone is talking about. Sadly, it never took off and the app and project was abandoned.
According to re/code, more users share music from Soundcloud on Twitter than any other service, so the two already have some sort of symbiotic relationship. Twitter is likely looking to extend its reach, while Soundcloud would no doubt benefit from access to Twitter’s ad sales team to better earn money from its substantial user-base.