Twitter has announced a new way for users to enjoy music by introducing new Audio Cards that can be played from within tweets.
The company has partnered with SoundCloud, which is opening up its library of tracks and podcasts to Twitter users to enable audio content to sit within Tweets.
Twitter users will be able to play songs with just one tap, while those enjoying the social network through the iOS and Android apps will be able to “dock” audio to tracks continue playing when the user continues to browse their timeline.
The announcement comes after reports claiming Twitter was preparing to buy SoundCloud earlier this year, presumably for this reason. Twitter says it has a host of other partners in the works, presumably including Spotify whom it hooked up with for the failed Twitter Music experiment.
“With a single tap, the Twitter Audio Card lets you discover and listen to audio directly in your timeline on both iOS and Android devices,” wrote Twitter’s Richard Slater on the company’s official blog.
“Throughout your listening experience, you can dock the Audio Card and keep listening as you continue to browse inside the Twitter app. We’re launching this new audio card in partnership with third-party streaming services. The first partner for streaming on Twitter is SoundCloud.”
On first read it appears this musical venture has a far greater chance of success than poor old Twitter Music. What do you think? Share your thoughts below.
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Editorial independence
Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.
Professional conduct
We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.
