As Activision unveils the new Skylanders Trap Team game, retail giant Toys R Us has admitted it was shocked by just how big the franchise has become.
Having launched the toys to life gaming movement just three years ago Skylanders has gone on to become a dominant global brand, an expansion that Toys R Us has suggested exceeded all possible expectations.
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She added: “When we first saw Skylanders we were hugely excited by it. We thought it was fantastic and were like ‘wow, these really are toys coming to life’.
“I don’t think anything prepared us for how big it actually became. It really was a phenomenon and was one of the first toy ranges to be bigger after Christmas than before Christmas.”
Despite the Skylanders series hitting unexpected heights, Murray-Young has suggested the new Skylanders Trap Team game will arrive just in time to give the series a much needed boost.
She told us: “At the moment it [Skylanders] is really ready for something new and I think this absolutely delivers.
“This capturing of the villains and the sound element in the portal, there is a lot of great innovation that has really stepped on. I can see this reigniting [the market].”
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Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.
Professional conduct
We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.
