Several YouTube stars have been given their own range of action figures. Yes, you read that correctly.
A host of top Minecraft streamers can now be purchased in stumpy, plastic form, courtesy of Toys R Us.
The new range is called ‘Tube Heroes’, and is set to officially launch in stores on May 22.
Considering how popular both Minecraft and YouTube are with the younger generations, it’s a surprisingly sensible business ploy.
Related: Best iPhone Games 2015
Right, so which YouTubers can you buy? There are four available, namely Sparklez, AntVenom, ExplodingTNT, and AshleyMarieeGaming – you know, those household names.
While you may not have heard of these net-famous individuals, they’ve all got impressive subscriber bases thanks to Minecraft.
This isn’t the first time Minecraft figures have been sold in toy stores, mind. But we’ve never seen YouTubers converted into action figure form before.
Check out the video below to see the new toys (skip to 2:41):
(YouTube)sC3YapSH03w(/YouTube)