IFA 2008: TomTom Launches ‘LIVE’ Series Sat Navs

Real time... well, pretty much everything.

So what did TomTom have to offer?

Well, if you’re a regular reader you’ll already have a good idea because earlier this week we got word of the GO 940 LIVE a new flagship GPS unit with integration online features. Well, it turns out this is just one of a whole new series…

The GO x40 LIVE line will also comprise the ‘GO 540 LIVE’ and ‘GO 740 LIVE’ and now we’ve got the full details we’re really rather excited. At their heart will be ‘LIVE Services’ a system which offers access to a real time, en route traffic service (sadly – and confusingly – dubbed ‘High Definition Traffic’), real time safety alerts which upgrade speed camera detection to include mobile cameras (can I hear an “Oh yes!”) and real time fuel prices which enables drivers to stop at the cheapest petrol stations.

Lastly Google’s Local Search can be quizzed directly from a LIVE unit meaning anything from Japanese restaurants to cinemas, car parks and hotels can be found at the touch of a button. Super stuff.

As for the LIVE models themselves, previous favourites like IQ Routes and TomTom Map Share are in there as well as improved lane guidance to assist drivers at complex junctions.

All models also have redesigned ultra slim line bodies (see the snapped side view) and swanky new Active Docks allow them to be mounted on the dashboard not just the windscreen meaning a more secure connection and none of those telltale circular marks that get your car broken into.

Another biggie is the x40 LIVE series will feature voice recognition technology with more than 100 tasks just an utterance away (including route planning while driving) and each unit has Bluetooth to pair to a mobile phone for hands free calling.

Breaking with a traditional IFA theme TomTom was also good enough to provide us with some pricing and revealed the LIVE series will start at a suitably premium £299 when it ships “in the Autumn”. A free three month trial of LIVE services comes out of the box and after that expires a £9.95 flat rate subscription will be required to keep using it.

Yes, standalone GPS devices do indeed still have life left in them…

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