TomTom Launches Flagship GO Live Series

Pricing, availability, the lot!

They looked good at IFA 2008 and now we finally know when we’ll be able to get our hands on them…

Yep, the TomTom x40 GO LIVE series has at long last gotten itself an official UK release date and a whole host of prices. So best we get that out of the way: launching in a suitably pre-Chrimbo-friendly mid November the ‘GO 540 LIVE’, ‘GO 740 LIVE’ and ‘GO 940 LIVE’ will go on sale with £299.99, £349.99 and £449.99 RRPs respectively and bundle fuel vouchers worth £30 (540), £40 (740) and £50 (940) to soothe the wallet pain.

What do you get for all that green? Well, I’ve discussed the x40 GO LIVE Series in detail already but for the click-lazy you’ll find 4.3in touchscreens with smartly redesigned UIs, slimmer bodies with integrated suction cups, an hourly updated version of IQ Route, integrated Google Local Search which provides local business information, reviews and phone numbers, voice command control (including planning of journeys and making phone calls), Fuel Price searches, speed camera alerts via Road Angel and the confusingly named (but highly effective) ‘High Definition Traffic’ real time monitoring service.

Caveats? Well price aside, there aren’t many though with Google Local Search and LIVE features getting their information via an inbuilt sim users will be asked to pay £7.99pm after an initial three month free trial to keep using them. Furthermore, being sim based means these services are only available in the device’s country of sale as TomTom has yet to agree a deal with provider Vodafone for roaming charges.

That said, with the GPS giant also claiming the average motorist pays £60 per year in speeding fines while proclaiming the series’ petrol price feature could save users up to £250 per year (based on 18,600 miles per annum at 7.4 miles per litre) the costs could soon quickly be recouped.

Best TomTom’s to date? Undoubtedly. Too expensive for a looming recession? We’ll see…


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