Women on Tinder will soon be able to choose whether men can make the first move.
The company is working on a new option that will give women the right to choose whether members of the opposite sex can start a conversation.
The Tinder app works on the premise of users being matched up by liking each other’s profiles before any contact is made.
However, once mutual admiration is established, the lines of communication are opened through messaging. This is where it can get uncomfortable for some users, who might have swipers’ remorse.
The market-leading dating app is following the lead of Bumble, which was founded on this concept. Whereas the feature is standard on Bumble, Tinder plans to give women the choice.
“The feedback that we’ve heard is that women don’t always want to be forced to make a move, so we want to give people the ability to choose,” Match Group CEO Mandy Ginsberg told MarketWatch.
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“Often, women don’t really want the pressure of kicking off the conversation, but if they want it, that’s great. Giving people the choice versus telling people how to engage is the big difference.”
Ginsberg, whose company owns Tinder, Match.com and OKCupid, says the move will help to “curtail bad behaviour, any negative behaviour or advances, and inappropriate communication.”
Right now it seems the option will only be option to heterosexual women, but it may prove to be a feature all Tinder users may be interested in.
Bumble applauded the move with a statement reading: “We applaud any company making business decisions that empower women.”
Do you think Tinder is making the right move considering the current climate? Drop us a line @TrustedReviews on Twitter.