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Tinder officially launches gif-tastic video profiles called ‘Loops’

After trialling them earlier this year Tinder rolling out ‘Loops’ in select markets, letting you add two-second videos to your profile.

The news came from a Tinder blog post (via Engadget), which notes that the functionality is now expanding to countries including the US and UK after it was initially trailed in Sweden and Canada earlier this year. Unfortunately, Loops are still an iOS exclusive for the time being.

The functionality works by having you first upload an existing video into the Tinder app. Each two-second Loop takes the place of one photo, so you can have a total of six Loops or photos combined — although Tinder says it’s experimenting with upping the number to nine.

If a picture is worth a thousand words, then a two second video should be worth at least 48,000 by our estimations, which perhaps explains the move from one of the world’s biggest dating apps.

The eventual hope with this feature is to increase the amount of matches people get on the service.

Tinder has previously tried a number of different methods to achieve this same goal including introducing a new ‘Feed’ that gives prospective matches much more information about your life beyond a short bio and handful of photos.

‘Super Likes’ meanwhile, are a means of liking someone so that they know that you’ve liked them before they give their verdict on you.

The dating app isn’t the first to experiment with video. Rivals such as Hinge and Bumble have also toyed with the functionality in the past.

For what it’s worth, a move into video feels right for a dating app. Photos can be manipulated to be borderline misleading, whereas videos can’t. Better still, videos have the potential to show much better sides to people than static images. We’ll have to wait and see whether this trial is successful enough to warrant a larger roll out.

Are you still using dating apps? Will you be adding a video to your profile? Let us know @TrustedReviews

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