Apple CEO Tim Cook has addressed Apple Watch rumours, failing to confirm the existence of such a device but stating the wearable tech market is “ripe for exploration.”
Offering the biggest indication yet that Apple is working on its own wearable gadgets, Cook, who succeeded Apple co-founder Steve Jobs as the head of the company, tackled questions on the much mooted Apple iWatch, suggesting such markets are “ripe for us to get excited about.”
Speaking during the All Things Digital D11 conference in the States, Cook addressing the crowd said:
Suggesting the wearable tech market will quickly become a crowed sector, he added: “It’s an area that’s ripe for exploration, its ripe for us to get excited about. Lots of companies will play in this space.”
Although excited by the possibilities, Cook has warned that the transition into wearable technologies will be a tricky one, with many consumers not comfortable wearing such devices.
“There’s nothing that’s going to convince a kid who has never worn glasses or a band or a watch or whatever to wear one,” the Apple head said. “I think there’s lots of things to solve in this space.”
Further teasing the possibility of an Apple branded smartwatch, Cook added: “I see it as another very key branch of the tree. I think from a mainstream point of view [glasses] are difficult to see. I think the wrist is interesting.
“I think for something to work here, you first have to convince people it’s so incredible that they want to wear it.”
Apple iWatch Rumours
With a number of Apple iWatch rumours having done the rounds in recent months, the iPad mini and iPhone 5 manufacturer looks set to jump into the wearable tech market in the near future.
Tipped to play host to a 1.5-inch touchscreen display, Apple’s mooted smartwatch is said to be readying for launch next year with a 100 strong team reportedly working on the device.
Set to communicate with iPhone handsets via Bluetooth 4.0, it is believed that any Apple iWatch launch will run a refined version of the company’s iOS software and offer messaging, email and call notifications direct to users’ wrists.
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