large image

Trusted Reviews is supported by its audience. If you purchase through links on our site, we may earn a commission. Learn more.

Tim Cook talks Apple iWatch rumours, describes wearable tech as ‘ripe for exploration’

Apple CEO Tim Cook has addressed Apple Watch rumours, failing to confirm the existence of such a device but stating the wearable tech market is “ripe for exploration.”

Offering the biggest indication yet that Apple is working on its own wearable gadgets, Cook, who succeeded Apple co-founder Steve Jobs as the head of the company, tackled questions on the much mooted Apple iWatch, suggesting such markets are “ripe for us to get excited about.”

Speaking during the All Things Digital D11 conference in the States, Cook addressing the crowd said: “I think wearable is incredibly interesting. It could be a profound area.”

Suggesting the wearable tech market will quickly become a crowed sector, he added: “It’s an area that’s ripe for exploration, its ripe for us to get excited about. Lots of companies will play in this space.”

Although excited by the possibilities, Cook has warned that the transition into wearable technologies will be a tricky one, with many consumers not comfortable wearing such devices.

“There’s nothing that’s going to convince a kid who has never worn glasses or a band or a watch or whatever to wear one,” the Apple head said. “I think there’s lots of things to solve in this space.”

Further teasing the possibility of an Apple branded smartwatch, Cook added: “I see it as another very key branch of the tree. I think from a mainstream point of view [glasses] are difficult to see. I think the wrist is interesting.

“I think for something to work here, you first have to convince people it’s so incredible that they want to wear it.”

Apple iWatch Rumours

With a number of Apple iWatch rumours having done the rounds in recent months, the iPad mini and iPhone 5 manufacturer looks set to jump into the wearable tech market in the near future.

Tipped to play host to a 1.5-inch touchscreen display, Apple’s mooted smartwatch is said to be readying for launch next year with a 100 strong team reportedly working on the device.

Set to communicate with iPhone handsets via Bluetooth 4.0, it is believed that any Apple iWatch launch will run a refined version of the company’s iOS software and offer messaging, email and call notifications direct to users’ wrists.

Read More: Smartwatches – Fad or the Future?

Via: MacRumours

Why trust our journalism?

Founded in 2004, Trusted Reviews exists to give our readers thorough, unbiased and independent advice on what to buy.

Today, we have 9 million users a month around the world, and assess more than 1,000 products a year.

author icon

Editorial independence

Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.

author icon

Professional conduct

We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.