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Tim Cook promises Apple is working on ‘great desktops’

It’s been a pretty busy year for Apple.

We’ve been treated to the iPhone 7 and TouchBar-equipped MacBook Pro, new iPads and most recently the completely wireless AirPods headphones.

What’s been missing from the company’s 2016 efforts, however, has been a serious refresh of its iMac and Mac Pro desktop machines.

This lack of updates has caused some in the industry to question Apple’s focus on its form bread winner, desktop computers.

Don’t worry though, Apple CEO, Tim Cook, has waded into the debate reassuring not just you, but his own employees that not only are desktop machines firmly part of Apple’s future plans, but that the company is working on something special.

New iMac 7

“Some folks in the media have raised the question about whether we’re committed to desktops,” Cook reportedly wrote on an Apple employee message board.

“If there’s any doubt about that with our teams, let me be very clear: we have great desktops in our roadmap. Nobody should worry about that.”

While these fighting words are enough to get any Mac fanatic excited, sadly there’s no current word on what these ‘great desktops’ have in store, or indeed when they might drop.

That said, previous rumours have pegged the iMac for a major redesign in 2017, with a radical new look being joined by all the usual specs boosts.

Related: 5K iMac review

iMac Retina 2014

Although Cook’s Mac comments are the headline grabbers, his message board comments also extended to more generalised company chat.

According to TechCrunch, discussing what makes Apple so different to its rivals, he stated: “With so many things that we’ve done, we don’t do it because there’s a return on investment. We don’t do it because we know exactly how we’re going to use it.

“We do it because it’s clear it’s interesting and it might lead somewhere. A lot of the time it doesn’t, but many times it leads us somewhere where we had no idea in the beginning.”

WATCH: Macbook Pro 13 2016 Touch Bar Tips & Tricks


What would you like to see in a 2017 iMac? Let us know in the comments below.

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