We may earn a commission if you click a deal and buy an item. If you're using an ad-blocker you might miss out on seeing the deals. Learn More

Tim Cook just teased Apple’s VR headset plans – or is that actually AR?

Apple CEO Tim Cook has expressed a preference for augmented reality experiences over their VR counterparts, perhaps offering insight into Apple’s future plans.

In an interview on Good Morning America, Cook said there’s greater potential in AR because it doesn’t require users to shut themselves off from other people.

He said: “My own view is that augmented reality is the larger of the two, probably by far, because this gives the capability for both of us to sit and be very present talking to each other, but also have other things visually for both of us to see.

“Maybe it’s something we’re talking about, maybe it’s someone else here that is not here, present, but could be made to appear to be present with us. So there’s a lot of really cool things there.”

Related: Oculus Rift vs HTC Vive – Which should you buy?

Cook also said virtual reality will have “a lower commercial interest over time,” which is a pretty solid indicator that Apple’s entry into the market might be more Microsoft HoloLens than Oculus Rift.

“Less people will be interested in that [VR], but there are some really cool areas there for education and gaming that we have a lot of interest in,” Cook added.

Recent reports have suggested Apple is experimenting with both VR and AR hardware and software experiences.

An FT report claimed the company has build a secret team of hundreds of employees, many poached from top players in the sector.

in recent years, the company has also made a number of VR patents and acquired start ups like Flyby Media, PrimeSense, Metaio and Faceshift.

Video: It may be time to look ahead to the Galaxy S8

Unlike other sites, we thoroughly review everything we recommend, using industry standard tests to evaluate products. We’ll always tell you what we find. We may get a commission if you buy via our price links. Tell us what you think – email the Editor