Apple CEO Tim Cook says the new iPad Pro will replace the desktop or laptop PC for many users.
In an interview with the Telegraph ahead of the 12.9-inch slate going on sale this week, Cook said the device will convince users they don’t need anything else.
“I think if you’re looking at a PC, why would you buy a PC anymore? No really, why would you buy one?” Cook bullishly said.
“Yes, the iPad Pro is a replacement for a notebook or a desktop for many, many people.
The iPad Pro is unquestionably more PC-like than any touchscreen device Apple has made before. This is down to the bigger screen, the Smart Keyboard case accessory and the Apple Pencil.
Related: How does the Apple Pencil compare to the competition?
However, with the iPad Pro only running iOS 9, rather than Mac OS X, some folks may still require a fully fledged operating system to run desktop-style apps.
However, should Cook’s largest assault on the PC industry yet come a cropper, the Apple CEO has another sector in his sights; he’s going for the humble sketch pad too.
“If you sketch, it’s unbelievable…you don’t want to use a pad anymore,” Cook says.
The iPad Pro goes up for pre-orders tomorrow from £679. It will be available in stores by the end of the week.
Will you be snapping one up? Share your thoughts in the comments section below.