large image

Trusted Reviews is supported by its audience. If you purchase through links on our site, we may earn a commission. Learn more.

Tim Cook: ‘I don’t think VR is niche’

The big news from Apple’s quarterly earnings conference call yesterday was slowing iPhone sales and growing profits.

But CEO Tim Cook also took some time to provide his thoughts on virtual reality, saying the technology is ‘really cool.’

Cook, when asked specifically about VR, said: “I don’t think it’s a niche. It’s really cool and has some interesting applications.”

It may not seem like much, but the optimistic tone marks a change in the company’s usually cautious language when discussing new technologies.

Related: Apple Car – Everything you need to know

What’s more, it comes at a time when Apple has stoked rumours of investment in VR by hiring personnel with links to the technology.

Among them is professor Doug Bowman, who has worked as a researcher in VR from Virginia Tech.

There is, of course, no way to know for sure whether Apple is eyeing a move into VR.

But there is certainly reason to believe the firm is looking into the possibility and after Cook’s latest comments, you’ll certainly be hearing more rumours about an Apple VR product in the near future.

” data-sheets-userformat=”(“2″:513,”3″:[null,0],”12”:0)“>Enter our competition to win the HTC Vive now – UK residents only.


Do you think Apple will enter the VR game? Let us know in the comments below.

Why trust our journalism?

Founded in 2004, Trusted Reviews exists to give our readers thorough, unbiased and independent advice on what to buy.

Today, we have millions of users a month from around the world, and assess more than 1,000 products a year.

author icon

Editorial independence

Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.

author icon

Professional conduct

We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.