Apple CEO Tim Cook is continuing his iPad Pro charm offensive in Europe, but this time he’s doing his utmost to offend Microsoft’s Surface Book.
Speaking in front of Trinity College students in Dublin, Cook called Microsoft’s hybrid device “deluded” and accused it of “trying to do too much,” according to the Irish Independent reporter on the scene.
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The comments are very interesting given Cook’s remarks earlier this week, in which he claimed iPad Pro users will “no longer need to use anything else, other than their phones.”
Cook also believes his new tablet will replace the humble sketchbook thanks to the £79 Apple Pencil.
Meanwhile, the accusation of delusion could easily be aimed at Cook if his view the iPad Pro will return the tablet sector to growth doesn’t come to fruition.
“I believe the iPad will return to growth. I’m very bullish on the iPad,” he told the students.
The iPad Pro is up for pre-order today from £679 for the 32GB model. It’ll be available in Apple Stores before the end of the week.
The Microsoft Surface Book, a stylish Windows 10 hybrid device with a MacBook challenging design, a detachable display and twice the processing power of a MacBook Pro recently went on sale.
See also: iPad Pro vs Microsoft Surface Pro 4
Elsewhere during his visit to the Emerald Isle, Cook said he hopes Apple Pay will roll out in Ireland soon.
He also said the company’s European HQ in Cork will be expanding its workforce by 1,000 in the next year.
Currently Apple employs 5,000 people in Ireland, but there had been fears the company would seek to duck out of the country given the tightening of tax laws.
Related: Microsoft Surface Pro 4 review
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Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.
Professional conduct
We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.
