Tim Cook apologises for iOS 6 Maps

Apple CEO Tim Cook has released a statement that outright apologises for the quality of the new Maps app of iOS 6.

In a bold move that none would have expected from former Apple CEO Steve Jobs, current Apple boss-man Tim Cook has released a statement outright apologising for iOS 6 Maps. Cook posted the statement on the Apple website, saying “we are extremely sorry for the frustration” caused by the new mapping software. Here’s the letter in full:

” To our customers,

At Apple, we strive to make world-class products that deliver the best experience possible to our customers. With the launch of our new Maps last week, we fell short on this commitment. We are extremely sorry for the frustration this has caused our customers and we are doing everything we can to make Maps better.

We launched Maps initially with the first version of iOS. As time progressed, we wanted to provide our customers with even better Maps including features such as turn-by-turn directions, voice integration, Flyover and vector-based maps. In order to do this, we had to create a new version of Maps from the ground up.

There are already more than 100 million iOS devices using the new Apple Maps, with more and more joining us every day. In just over a week, iOS users with the new Maps have already searched for nearly half a billion locations. The more our customers use our Maps the better it will get and we greatly appreciate all of the feedback we have received from you.

While we’re improving Maps, you can try alternatives by downloading map apps from the App Store like Bing, MapQuest and Waze, or use Google or Nokia maps by going to their websites and creating an icon on your home screen to their web app.

Everything we do at Apple is aimed at making our products the best in the world. We know that you expect that from us, and we will keep working non-stop until Maps lives up to the same incredibly high standard.

Tim Cook,
Apple’s CEO”

iOS 6 introduced a completely new mapping system for the iPhone. Previously, iOS used Google’s maps, but reportedly switched as it wanted turn-by-turn navigation.

As soon as the update was released, though, reports that it wasn’t up to scratch flooded the net. Tales of mis-named towns, poor journey planner results, missing roads and other issues are rife.

Perhaps the most telling part of Cook’s apology is that he suggests iPhone users actually head to rival services, to “Bing, MapQuest and Waze, or the Google and Nokia maps websites. It amounts to an admission that iOS 6 Maps isn’t just bad, it’s broken.

As yet there’s no timeframe for Apple’s planned overhaul of iOS 6 Maps, but it is a large task. The positive side of Cook’s admission is that it suggests Apple would let a Google Maps app slide onto the App Store. Rumours suggest the dedicated Google Maps app may have already been submitted.

iOS 6 is not the only issue to have cropped up around the iPhone 5 launch. The new aluminium-rear design is also much more prone to scuffs and scratches than the iPhone 4S’s. However, Apple has not apologised for this. Apple’s Phil Schiller says it’s completely “normal”.

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