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Three is hiking cost of photo, video, and emoji texts

Three plans to quietly jack up the price of texts in the coming weeks, affecting all users nationwide.

The price hike affects multimedia messaging service (MMS) messages specifically, with the cost rising from 17.4p to 40p per text, even if you’re on an unlimited text plan. MMS messages are the ones that automatically convert from standard SMS messages when you include media content – like an image or video.

Unfortunately, there’s a catch, as first reported by the Mirror: MMS messages can be triggered by “emojis and multiple recipients”. The newspaper spoke to James Walker from complaints resolution service Resolver, who said:

“It’s quite shocking that Three can implement such a big price rise, but in all likelihood they can get away with it. They key is whether or not Three set out their right to raise the prices at the point of sale. If they did, it should be in your terms and conditions – the small print of your contact. If not, then you should be able to cancel your contract without any penalty.”

threeJackson isn’t happy

While Three’s new price hike certainly sounds large, it actually puts the company more in line with rivals: EE charges 40p, O2 charges 40p, and Vodafone charges 45p. The new pricing will go into effect from June 13.

It’s also worth noting that if you’re trying to send media messages – including images, videos, music, locations, and contact cards – it’s good practice to send it over the internet, not text. This option is available in default messenger apps like Apple’s iMessage and Google Hangouts, as well as third-party services like WhatsApp and Kik.

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