New research has revealed the iPhone SE is currently the best-selling smartphone in Great Britain.
Figures from Kantar Research claimed the 4-inch handset, launched earlier this year, was responsible for almost 1 in 10 sales over the last three months.
The 9.2 per cent figure was narrowly followed by the iPhone 6S as 9.1 per cent.
Kantar, probably the most trusted independent source on these matters, had more good news for Apple.
Related: iPhone SE vs iPhone 5S: What’s new?
While slowing iPhone sales may spell the end of the iPhone’s halcyon days, it is still gaining market share.
In the UK the iOS share grew by 3.1 per cent in Q2 2016, rising to 37.2 per cent, a leap that extended across the 5 major EU markets. In the US, that share rose 1.3 per cent, giving Apple a 31.8 per cent split.
With the iPhone 7 expected next month, Cupertino an surely expect another bump before the year is out.
Watch The Refresh: The latest tech gossip every week