If you’ve been weighing up partaking in the varied bounty of goodness offered by an Amazon Prime subscription, the web giant has served up a pretty decent incentive to jump aboard the good ship Bezos.
On Friday, for just 24 hours, the company is offering Prime subscriptions to new members for $67, which is a 33 per cent discount on the regular annual price of $99.
Subscribers will also get unlimited free photo storage for their troubles and the not-so-grand total of $5.58 a month.
So, what’s prompted Amazon into knocking a third off its most highly-valued offering?
Well the company earned five gongs at the 67th Emmy Awards on Sunday night and the pricing derives from those wins.
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The success came thanks to the Amazon original show Transparent, which won Outstanding Lead Actor in a Comedy Series for Jeffrey Tambor and Outstanding Directing for a Comedy Series for Jill Soloway.
The 24-hour offer will kick off at 12:01 ET on Friday morning and once it’s over, all new memberships will revert back to $99 a year.
We’ve reached out to Amazon to see if it’ll be extending the offer to subscribers outside the US and will update this story if a response is forthcoming.