Sky has announced its new Sky Q service is going up by £2 a month, just weeks after the new platform became available to customers.
The cheapest tariff for the package, which includes a new 4K-friendly DVR and redesigned user interface, now starts at £44 a month (up from £42). The Silver package is now £56 (up from £54)
The price change is immediate for new customers, while early adopters will take the hit in June.
Sky Q has already been criticised in some quarters for being prohibitively expensive.
In a recent poll on the site, 66 per cent of TrustedReviews readers said they would not be buying the update due to the expense.
Elsewhere, the satellite TV giant has announced price increases for subscribers of its regular tariffs. The increases will range from £1 to £4.25, depending on the package.
On average, customers’ bills will go up between £2-3.
“We are always investing to keep Sky the best value entertainment choice for customers,” a spokesperson said. “On average, bills will rise by less than £3 a month.”
The price increases may damage the goodwill Sky built by offering a new Sky Sports Mix channel that makes premium live sports available to non-subscribers.
The channel will see some Premier League and World Cup Qualifying football broadcast live free of additional charge for those without a Sky Sports package.
Live cricket, golf and rugby will also be available on the channel.