Sky has announced its new Sky Q service is going up by £2 a month, just weeks after the new platform became available to customers.
The cheapest tariff for the package, which includes a new 4K-friendly DVR and redesigned user interface, now starts at £44 a month (up from £42). The Silver package is now £56 (up from £54)
The price change is immediate for new customers, while early adopters will take the hit in June.
Sky Q has already been criticised in some quarters for being prohibitively expensive.
In a recent poll on the site, 66 per cent of TrustedReviews readers said they would not be buying the update due to the expense.
Related: Sky Q – 10 reasons you’ll want to upgrade
Elsewhere, the satellite TV giant has announced price increases for subscribers of its regular tariffs. The increases will range from £1 to £4.25, depending on the package.
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On average, customers’ bills will go up between £2-3.
“We are always investing to keep Sky the best value entertainment choice for customers,” a spokesperson said. “On average, bills will rise by less than £3 a month.”
The price increases may damage the goodwill Sky built by offering a new Sky Sports Mix channel that makes premium live sports available to non-subscribers.
The channel will see some Premier League and World Cup Qualifying football broadcast live free of additional charge for those without a Sky Sports package.
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Live cricket, golf and rugby will also be available on the channel.