The O is a wearable that will stop you losing things

Are you forever leaving things behind? Attach The O to your belongings, and when you leave them behind it’ll send you an alert.

It’s sold as a personal assistant, but really it’s a smart tag the likes of which we’ve seen before. Sync it to your phone over Bluetooth, and it’ll buzz you with a notification when you get a certain distance from it.

It should prove pretty useful. Even if you don’t feel the buzz, we check our phones so often nowadays that it won’t be long before you see the notification. It also shows the location of the tag, and, hopefully, the item it was attached to, so you can head back and pick it up.

You can set certain items as essential on certain days, and disable it in the home, so your phone won’t buzz every time you go to the next room from your keys.

The keychain means you can attach it to your keys, bag, briefcase, jacket and more. It’s also possible to sew it into fabrics, though considering it’s about the size of a keyfob it might look a little conspicuous.

Read more: New Tile tag makes it easier to locate lost items

Of course there’s a 14-carat gold version too.

It looks decent enough, but doesn’t offer anything new over previous smart tags. It’s raised £20,000 of a £32,000 target and still has 26 days to go. If successful, it will ship in February. Prices start at £31 for the early bird.

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