The company that owns the rights to the iconic Etch-A-Sketch drawing gadget has gone and besmirched its memory.
A brand new version of the toy, dubbed the Etch A Sketch Freestyle, has an LCD instead of the classic grey screen.
Instead of turning the knobs to painstakingly create thin black lines, users can simply draw directly upon it with a stylus, in various colours of the rainbow.
Considering how hard previous generations had to work to create anything resembling art, we’re a little bit put out by this new edition.
In a nod to the past, at least, the LCD screen can be erased in the same way, by shaking the gadget.
The Freestyle is the doings of a company called Spin Master, which bought the rights to the Etch A Sketch brand last year.
A company called BoogieBoard, which is responsible for a similar eWriter gadget, is on hand with the assist.
The Etch A Sketch Freestyle will be around to crap on your memories later this year, for the cost of $20 (via The Verge).
Thankfully, you can still buy the classic version too.
Will you be getting your youngsters an Etch A Sketch Freestyle or will they be encouraged to endure the frustration of creating masterpieces on the original?