The iPhone 7 might not have been the big iPhone overhaul many were hoping for, but that hasn’t stopped the masses flocking to pre-order the handset.
And as Apple begins to report supply shortages after such overwhelming demand, it has emerged that most people are seemingly after the larger iPhone 7 Plus model.
According to online sales data from Slice Intelligence, in the first 48 hours, 55% of shoppers ordered the larger model, marking the first time the Plus version has proved more popular than the standard iPhone.
Over half of iPhone 6 and 6S orders, by comparison, were for the standard model during the first two days the phone was available.
The iPhone 7 Plus’ dual camera appears to have been a popular choice
The data is based on responses from 32,000 customers from the firm’s panel, and appears to show that the iPhone 7 Plus’ dual camera setup is an attractive option for consumers.
Elsewhere, the data shows Black to be the most popular colour option, with 46% of shoppers opting for the darker hue.
Rose Gold accounted for 15% of iPhone 7 and iPhone 7 Plus orders, with Gold handsets coming in at 9%, and Silver at 8%.
And that’s not all Slice’s data reveals. With previous launches, more than 60% of consumers have opted for the mid-level storage option within the first 48 hours of availability.
That trend appears to be continuing with the iPhone 7, with 67% of customers opting for the 128GB model, 19% choosing the new 256GB option, and 14% going for 32GB.
Apple won’t be releasing any breakdowns of the iPhone models ordered, so it’s interesting to see how this year’s figures from Slice differ from previous launches.
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Let us know what you make of the data in the comments.