Google has started to roll out the long-awaited Instant Apps feature, which allows Android users to stream content from apps without having to fully download them.
First announced at Google I/O last summer, Instant Apps will make it possible to run specific parts of apps from the web – for example, playing a video from Buzzfeed – without installing the full APK file.
The idea is to get users to the content quicker without the hassle of installing a few apps.
Google describes the experience to developers as getting “people to your flagship Android experience from links that would otherwise open your mobile web page — like search, social media, messaging, and other deep links — without them needing to install your app first.”
Instant apps will work on most Android devices, Google says.
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