Amazon has put the long-suffering Fire Phone out of its misery by discontinuing the device.
The poorly received smartphone arrived in 2014 as Amazon’s first and most probably last mobile phone release.
The Fire Phone was criticised for its boxy design, sub-par spec-sheet, shopping focused user interface and pretty much everything in between.
Amazon’s attempts to join the smartphone elite are one of its only hardware failures to date.
The firm has enjoyed great success with its Kindle readers and Kindle Fire tablets, while the Fire TV box and dongle offer great value to those looking to smarten up their telly.
See also: Amazon Fire TV vs Apple TV
The Amazon Echo personal speaker and the built-in Alexa voice assistant is also making waves.
The Fire Phone was always a long shot and an expensive gamble for Amazon, but eventually the idea went up in flames.
Kurt Cobain said it was better to burn out than to fade away. The Amazon Fire Phone managed to do both.