Sony Won’t Bring 80GB PS3 To Europe

Pah! We didn't want it anyway...

Was a 33.3333 repeating per cent bigger hard drive going to be the clinching factor in you buying a PS3? Gutted.

Sony Computer Entertainment Europe (SCEE) president David Reeves has shot down the hopes of the capacity inclined when he wrote an opinion piece on industry site MCV saying the company was unlikely to ship its 80GB edition to Europe anytime soon.

“As for the 80Gb (yes, it appears the SCEE president doesn’t know the difference between ”bits” and ”bytes”) console, there are markets like Korea where there’s very high broadband penetration and the people there are used to downloading content, so they require a certain size hard drive. But at the moment we don’t see a requirement for launching this version in Europe. Certainly not in the foreseeable future.”

At the same time Reeves also re-states “it’s highly unlikely that the 20Gb (sic, sic and again I say: sic) version will be launch in PAL territories”. Obvious really since it was CULLED two months ago!

To be honest, however, what disappoints me most here is the SCEE’s president’s lack of knowledge about his own market territories. While I’m sure the Korean market is highly developed and “people are used to downloading content” a poll just last week by comScore revealed that Europeans ”on average” access the Internet 16.5 days per month. That’s a pretty high score, especially given that is includes all age groups and not just a PS3 target market. Furthermore the average European views a whopping 2,662 pages every month. Does this sound like a continent where its populace have yet to grasp a concept so basic as downloading?!

Still, we Europeans will live on despite the second rate treatment Sony continues to give us. I’ll just need to get a screwdriver because once I’ve finished swapping out the hard drive myself I’m going to chase a certain someone with it…

David Reeves mixing up bits and bytes on MCV
comScore Review of Pan-European Online Activity

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