Trusted Reviews is supported by its audience. If you purchase through links on our site, we may earn a commission. Learn more.

Tesco is trialling Amazon Go-style checkout-free supermarkets

Tesco has been experimenting with checkout-free stores, in a clear attempt to keep pace with Amazon.

Late last year, Amazon debuted a futuristic supermarket concept that scrapped the checkout counter entirely. Dubbed Amazon Go, the supermarket would use a combination of computer vision, sensor fusion and deep learning to automatically detect when products are taken from or return to shelves – keeping track of them in a virtual cart. Once you leave with your goods, your Amazon account is charged automatically.

It was a revolutionary idea, and it almost certainly caused a stir amongst traditional supermarkets who have long sought ways to reduce costs – like swapping staff for machines.

It’s no surprise, then, that Tesco is investigating similar technology. Asked whether Tesco is looking at the checkout-free model during a press conference, Tesco CEO Dave Lewis said: “We trial lots and lots of things – the thing you refer to, yes – but we’ll only talk about it when we’ve done it everywhere.”

“The idea that I would come to the market and say, in this one shop we are – I’ve got 3,600 shops,” he continued. “When we’re at a place where we’ve got something we want to launch to all customers, we’ll launch it and we’ll communicate it. We’ve been doing it for a while. Nothing to announce.”

Lewis was also probed by Business Insider on the possibility of launching a subscription meal box service like those offered by HelloFresh or Gusto, to which he responded: “There’s no reason we couldn’t put together ingredients and service it to customers as a meal kit in stores if that’s what they want from us.”

He went on: “There are a number of trials in our stores about exactly that so we can change our offer if ultimately that’s how customers want us to operate. We test a whole lot.”

Related: Amazon Echo 2

What do you think about checkout-free stores? Let us know via Facebook or Twitter.

Why trust our journalism?

Founded in 2003, Trusted Reviews exists to give our readers thorough, unbiased and independent advice on what to buy.

Today, we have millions of users a month from around the world, and assess more than 1,000 products a year.

author icon

Editorial independence

Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.

author icon

Professional conduct

We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.

Trusted Reviews Logo

Sign up to our newsletter

Get the best of Trusted Reviews delivered right to your inbox.

This is a test error message with some extra words