Tech giants, film studios and broadcasters form UHD Alliance

A collection of the great and the good from tech, film production and broadcasting have formed the UHD Alliance at CES 2015 to ensure the smooth introduction of future imaging standards.

Perhaps after realising the shambolic nature of 4K UHD content provision thus far, the new group will collaborate to create standards for 4K and higher resolutions, high dynamic range, high frame rate, wider colour gamuts and 3D audio.

The list of companies involved includes pretty much every influential company in the film and TV space, including DIRECTV, Dolby, LG, Netflix, Panasonic,
Samsung, Sharp, Sony, Technicolor, Walt Disney Studios, Twentieth Century Fox,
Warner Bros and more.

One of the UHD Alliance’s goals is to create clear labelling so that consumers understand what they’re getting when they buy a UHD capable product. This will, no doubt, put to an end the confusing approach of brands currently who often refer to 4K or UHD, or even both, when marketing their TVs.

Hyunsuk Kim, President, Visual Display Business at Samsung Electronics said ““The Alliance will encourage the development of high-quality UHD content
while distinguishing TVs that provide the most premium UHD viewing

Rob Sanders, President at Warner Bros. added that: “These technologies allow us to utilise a much broader palette to tell our stories while providing viewers with true-to-life colours, superior contrast and premium picture quality. Working with a wide industry consortium is the best way to deliver these experiences within premium entertainment.”

Related: What is 4K and Ultra HD?

This move should relieve owners of 4K TVs the world over, though perhaps all could have been avoided had the industry acted faster in the first place.

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