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Tag Heuer smartwatch named by company CEO

Having previously confirmed its wearable tech intentions, luxury watch brand Tag Heuer has now namedropped its debut smartwatch for the first time.

Building on the company’s existing product lines, the smartphone-friendly timepiece will be officially known as the Tag Heuer Carrera Wearable 01.

The name, revealed in an interview with specialist website Wareable, was confirmed by Tag’s CEO Jean-Claude Biver.

Discussing the similarities and differences between the company’s traditional Swiss motion watches and its first smartwatch, Biver stated: “There is no other choice for Tag Heuer than to have all its DNA, all its watchmaking emotion and flair into the connected watch.”

He added: “Somehow, one should not see from a certain distance the difference between a Carrera Heuer 01 and a Carrera Wearable 01.

Biver’s comments have not only confirmed the wearable’s official moniker, but suggested that the device will look markedly similar to the Baselworld introduced Carrera Heuer 01 (above).

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Earlier this year it was confirmed that Tag had partnered with Intel for its first smartwatch offering.

Making the announcement, Biver suggested that the Android Wear-powered device will be “a marriage of technical innovation with watchmaking credibility.”

Launch plans and pricing for the Tag Heuer Carrera Wearable 01 are still unclear.

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