Swatch has confirmed it plans to face off against the Apple Watch with its own smartwatch launch in the coming months.
Speaking to TNW, a Swatch spokesperson said: “Swatch will launch a new generation of its Swatch smartwatch in the next two to three months.”
While no stranger to wrist-borne tech, Swatch would still be entering the smartwatch race proper with this upcoming wearable.
The spokesperson couldn’t give a specific date for the launch, but did confirm some of the features set to debut with the as-yet unnamed device.
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The point about an absence of the need to charge the device will be a welcome boon for Apple Watch dissidents unconvinced by the current battery life rumours.
The Apple Watch is now confirmed to land in April, which seems to roughly coincide with Swatch’s launch estimates.
Related: Wearable tech to look out for in 2015 and beyond
Swatch has not yet confirmed availability or pricing, but we’ll let you know as soon as we do.
The watchmaker also confirmed that it would release the new Swatch Touch at the end of the month. While not a smartwatch per se, it does boast a curved glass touchscreen.
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Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.
Professional conduct
We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.
