LG has announced three series of 4K TVs under the label ‘Super UHD’.
The impressive-sounding yet ridiculous name refers to the TVs’ ability to display 4K HDR content to what LG says is a higher standard than TVs designated merely ‘HDR compatible’.
However, the newly unveiled UH9500 (55- to 86-inch), the UH8500 (55- to 75-inch) and the UH7700 (49- to 65-inch) are all LED TVs. That’s right, no OLED technology in sight.
OLED provides the best TV image quality and LG, being the only company that manufactures TV-sized OLED screens, has become the market leader for the technology.
Related: HDR TV: What is it and should you care?
That makes the lack of OLED in the newly announced ranges somewhat surprising.
The devices will however feature the firm’s Color Prime tech, which enhances color brightness, as well as advanced picture and sound enhancing features, adding up to what the firm is calling ‘HDR Plus’.
HDR, a feature that retains detail in the brightest and darkest parts of a scene, enhancing the overall quality, is likely to be one of the biggest TV tech features this year.
LG will also unveil its first production-ready 8K 98-inch Super UHD TV – the UH9800, and could be preparing to reveal a range of new OLED TVs as CES unfolds.
Keep an eye on our CES 2016 hub for all the latest updates from the tech expo.