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Strava shakes up its subscriptions with three paid feature sets

Strava, the app that lets runners and cyclists analyse their performance and compare stats with other athletes, has decided to mix up its paid offering.

Previously available under the banner of Strava Premium, the company has decided to break up the available features, selling them separately as three packs.

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Collectively called Summit, the packs focus on training, analytics and safety. Each one is priced equally at £2.49 per month, but you can get a discount by buying more than one pack at once, or paying for a whole year in one go.

Analysis might be the pack that Strava fans will get the most use of. This allows members to see their relative effort across different sports; examine their fitness over time; visualise pace zone and lap data; and see live segment data in real time.

The Training pack is, as you might expect, all about preparation for race day. This provides personalised goals; custom training plans; post-race performance breakdowns; a leaderboard that can be filtered by age and weight; and segment efforts to show you “how the race was won” (or lost, presumably, but Strava doesn’t highlight this).

Finally, there’s the Safety pack, and this is all about ensuring you’re secure on your adventures. To that end, the app will provide a live update of your location to trusted friends and families, and generate personal heatmaps of the places you’ve been active.

All three packs promise “discounts from top brands”, alongside quicker responses from Strava support should you − ahem − run into any difficulties.

Having compared the features of each to the old Strava Premium support page, it seems pretty clear that this is less about adding features, and more about letting users decide which ones are most important to them.

That seems pretty reasonable to me – except that it appears to come with a price rise.

Previously, Strava Premium was available for £5.99 per month, buying all three together comes to £6.99 monthly – even with the triple pack discount. Equally, the price of an annual subscription to all three has risen from £44.99 to £47.99 – though you could just subscribe to one pack for £18.99 a year.

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This is tacitly acknowledged in the press release, where Strava says that “existing Strava Premium athletes retain access to all the advanced features they love at their current price”. Newcomers will just have to pay extra – but at least they can decide which bits are worth paying for.

Would you prefer to pick and choose your features, or have a lower price for everything? Let us know on Twitter @TrustedReviews.

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