There were howls of derision in some quarters this week when Apple announced a $300 book, effectively full of press renders of computers and phones.
The Designed By Apple in California book, which our own Sean Keach described as a ‘nauseating act of self-importance,’ charts the company’s most iconic products from the 1998 iMac onwards.
Related: Apple Watch 2 review
While most folks have been extracting the urine from this product since Tuesday, it has been left to Stephen Colbert (formerly of the Colbert Report and now host of The Late Show) to give the coffee table book the proper lancing it so richly deserves.
Personally, our favorite part covers the ‘revolutionary touch page technology that allows you to swipe your finger across the page.’
You can check it out in the video below
Are you buying the book? Defend yourself in the comments section below. Meanwhile, check out this week’s actual tech news in The Refresh.
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Editorial independence
Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.
Professional conduct
We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.
