Sony Unveils YouTube Friendly Pocket Camcorder

Pocket friendly price, mind numbing content?

I’m not sure what it is about watching dogs skateboard or idiots hurt themselves or one another but interoperability with the video sharing site YouTube appears to be the biggest ‘feature’ addition to any mobile product of the moment.

Sony is the latest to demonstrate its love for this mildly entertaining if wildly over hyped service coming up with the ‘Net-sharing CAM’ (really, that ”is” its name!) – a weird hybrid camcorder.

This portable (141g) oddball shoots in a web friendly Mpeg4 format at either VGA 30fps or QVGA 15fps and is pre-loaded with software to automatically load and tag videos onto PCs or display it on TVs. Content is recorded directly into whatever size card you stuff into its Memory Stick expansion slot and, rather impressively, stills can be shot at up to five megapixels.

“People who upload videos frequently are looking for solutions to easily get their personal content online in a few simple steps, so we developed the Net-Sharing CAM to be intuitive,” said Kelly Davis, director of product marketing at Sony Electronics. “It can be used as an everyday communication device, which can also be personalized to quickly share short video clips and photos online.”

A proportionately large 2.4in screen should make shooting whatever triviality it is you’re planning to upload to YouTube rather painless (unlike the clip itself?) and battery life is good for 90 minutes but please don’t take that as a cue to plague us with one hour thirty minute videos of your cat sitting on the couch or philosophy 101 thoughts on the day).

Available for a worryingly affordable $200, the Net-sharing CAM hits retailers in September. Expect the quality on YouTube content to nosedive to a new – even deeper – low on its arrival…

Press Release

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