Memory cards are amongst the dullest purchase you can make, but you quickly know about it if you cheap out and buy a flimsy, unreliable one. For those that can’t afford to learn that lesson the hard way, Sony has a new line of SD cards aimed squarely at photographers.
The Tough series of SD cards come in three sizes: 32GB, 64GB and 128GB, and each one offers fast write speeds of 299MB/s, which should be fast enough to deal with high-resolution burst photography. Read speeds are even faster, clocking in at 300MB/s.
More importantly, they’re built to survive anything nature or the perennially clumsy can throw at them, and Sony says they’re 18 times stronger than a traditional SD card. You can get a taste of how much stronger that is in the video below, where two cards are pushed to their physical limits in a cruel bit of torture.
Waterproof with an IP8X rating, and dustproof to IP6X levels, the cards are made from a one-piece moulding process that leaves them less susceptible to common problems like broken casing, or damaged connector ribs. This does come at the cost of the write-protection switch, but for professionals that’s probably a sacrifice worth making.
Unlike regular SD cards, the Tough range comes with a bright yellow hi-vis splash, which should make them stand out more if dropped during a wet, muddy shoot.
All these features combine for a memory card that’s certainly not cheap. The Tough memory cards go on sale in October, costing $72.99 (~£57) for 32GB, $131.99 (~£102) for 64GB and $275.99 (~£214) for 128GB. That’s pricey enough to put most people off, but for the professional that can’t leave anything to chance, that could well prove cheap for extra peace of mind.
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