Sony’s 4K sets with Android TV just hit pre-orders in the US

Sony’s 2015 range of 4K TVs, complete with Android TV integration, have gone up for pre-order in the United States.
Unveiled at CES 2015, the wafer-thin (0.19-inches to be precise) sets can now be reserved ahead of the July release date.
The 55-inch X900C model starts at a cool $2,499, which is around £1,580, while the 65-inch iteration will be $3,999 (about £2,527). There’s a 75-inch model also available through Sony, Amazon and Best Buy, but that’ll set you back $5,499 (£3,476).
So where is all that money going? Well, the awesomely thin displays boast Sony’s Trimluminos screen technology and the 4K X-Reality Pro software that’ll help with upscaling HD content to Ultra HD. It’s also running the image enhancing Sony X1 chip, which the firm says offers contrast, brightness and clarity boosts.
The major selling point for these sets is likely to be the Android TV operating system; Google’s latest crack at breaking into the smart TV market.
Related: Sony Android Smart TV system review
Android TV owners will be able to catch an array of apps, channels and games, while a boost in the search interface gives users access to 600 new apps via the Play Store.
Sony is up against sets from Philips as well as set-top boxes like the Nexus Player and the recently-released Nvidia Shield Android streaming device.
In the TrustedReviews‘ verdict posted this week, our review gave Sony’s system (not the set itself) props for its huge range of content, YouView integration and ability to interact with Android devices. It lost points due to the lack of TV tuner integration within smart menus and its lack of focus on the content TV viewers actually want.