Sony Raises the Bar For Compact Cameras

Sony’s new P150 crams a massive 7.2 million CCD into a slender silver frame.

Sony has gone all out with its latest compact camera, the P150, which sports a 7.2 million pixel Super HAD CCD. The camera also includes a 3x optical zoom and a Carl Zeiss Vario-Tessar lens.

Sony claims that the Real Imaging Processor used in the P150 delivers improved picture quality though better colour reproduction and an improved signal to noise ratio.

The camera is aimed at the fashion conscious crowd with a small and sleek silver housing that will fit in the palm of your hand. A 1.8in LCD is provided for framing shots. The camera is fully automatic but it also features a manual exposure mode. Other features included a fast start up time and the ability to take up to nine shots at high speed.


According to Sony the battery performance of the P150 is an astonishing 90 per cent better than previous models, and can shoot up to 320 images from a single charge of its Lithium-ion battery.

The P150 can also record shot MPEG movies at a resolution of 480 x 460 at 30 frames per second. The camera ships with a 32MB memory stick, and is compatible with Sony’s Memory Stick Pro media.

Sony has now followed the trend started by Kodak and included a docking cradle for the P150. This enables you to transfer the pictures to a PC using USB 2.0, print directly to a compatible PictBridge printer without using a PC and even connect to a TV. There’s even a remote control supplied so you can scroll through the images from a distance.

The P150 will ship in Europe by September 2004 with a street price of around £400 including VAT.

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