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Sony open to “alternative options” for smartphone business, says CEO

It’s been a tough few years for Sony’s mobile division, and the rocky financials aren’t going unnoticed.
 
It seems that Sony may be willing to shutter its smartphone division if things don’t pick up fiscally.
 
The company’s CEO, Kazuo Hirai, has hinted that a tipping point may soon be reached, as reported by Reuters.
 
We will continue with the business as long as we are on track with the scenario of breaking even next year onwards,” explains Hirai. “Otherwise, we haven’t eliminated the consideration of alternative options.”
 
Earlier this week, Sony announced a restructuring plan that will see its lucrative image sensor business spinning off on its own.
 
The new stand-alone image sensor company’s operations are pegged to begin on April 1 next year.
 
Related: Best Android Smartphones 2015
 
Sony recently unveiled three new smartphones – the Sony Xperia Z5, the Xperia Z5 Compact, and the Xperia Z5 Premium.
 
That’s after releasing the Xperia Z4, the Xperia Z4v, and the Xperia Z3+ all this year.
 
And let’s not forget the Xperia Z3 and Xperia Z3 Compact, which launched very late in 2014.
 
These are all high-end flagship smartphones, not mid-rangers or budget devices. As such, it’s not hard to see why some blame Sony’s struggles on its prolific release cycle.
 
If you were CEO of Sony, what would you do differently? Let us know in the comments.
 
Check out our smartphone buyer’s video guide below:
 

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