Sony Makes DSLR Brand Change

Offers a helpful get out to owners of Konica Minolta equipment.

It was a sad day for many photographers yesterday when Konica Minolta officially wound up its digital camera and photo business. The company has cut back in this area significantly in recent months, choosing to focus on its DSL range but even this has now come to an end. In the disconcertingly incestuous world of IT however this gap has quickly been filled, and in a far more direct way than one could’ve imagined.


Sony, as we know a king of all things proprietary, has decided to rehash its DSLR offerings by creating the ‘Alpha’ brand. It made the announcement on the same day Konica Minolta pulled out and for a very good reason: the two companies have come to an agreement whereby the new Sony DSLRs will be compatible with Konica Minolta’s existing range of lenses and accessories.

Now this is a pleasantly surprising scenario because 1. Photographers often spent more on their additional lenses than they did on their entire camera and 2. Because Sony has a history of slamming its fist down, stamping its feet and saying “We will only make memory cards/batteries/ports that work with other Sony equipment. So there!”

Of course this shouldn’t come as a total surprise since Sony has been working with Konica Minolta on SLR technology since July 2005, but that doesn’t always mean a company is guaranteed to play nice. We’re glad it has though and it will be interesting to see what the (Former) King of Proprietary brings us over the coming months…

Now the SD Card issue, come on Sony… you know you want to…

Sony UK

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