Sony has nearly finished building an underwater store that will showcase its waterproof Xperia line-up.
The ‘Aquatech’ store is nearing completion somewhere off the coast of Dubai, but we’re still not sure exactly where.
Ruediger Odenbach, Sony Mobile’s VP for the Middle East and Africa, said the underwater store is part of a ‘bigger, better, and bolder’ approach to how the firm presents its products.
“Currently, Sony Mobile offers its consumers a wide range of Xperia smartphones, tablets, and accessories with the highest waterproof rating,” said Odenbach.
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Sony is extremely proud of its waterproofing techniques, with marketing for the new Xperia Z3 focusing heavily on customer ability to dunk the handset.
The store is set to debut to a select group of press and consumers on December 3, although there’s no word on whether the store will be temporary or permanent.
There’s also going to be a competition prior to the grand opening, giving willing customers a chance to join Sony’s Xperia fare for a dip in Dubai waters.
It’s expected that the new Xperia Z3 and Xperia Z3 Compact will make an appearance, as well as the Xperia Z3 Tablet Compact.
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Editorial independence
Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.
Professional conduct
We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.
