Performance without compromise is touted and, largely, delivered.
Learning, learning all the time…
On Monday I brought you exclusive confirmation that Sony Ericsson M2 usage is coming to a close. The official news from that meeting is also now out of embargo so we can reveal the learning curve continues. The company has announced the first handsets to be rolled out as part of its environmentally friendly ‘GreenHeart’ programme and also gone into detail about what GreenHeart aims to do.
Looking at the targets behind GreenHeart first, we learn Sony Ericsson has committed to reduce its CO2 footprint by 15 per cent in the following ways:
- E-manual reduces paper usage by over 90 per cent (weight down from 530g to just 42g)
- Smaller packaging reducing transport emissions and paper usage
- Minimum 50 per cent recycled plastics
- MH300 GreenHeart headsets to include 100% recycled plastics in most plastic parts
In addition to this Sony Ericsson will commit to 20 per cent CO2 emissions reduction across internal operations by 2015. Pioneering steps taken by GreenHeart products will in time be applied across the company’s entire range of handsets.
So what of the phones? Two models will launch initially, the ‘C901’ (above, left) and ‘SE123’ or ‘Naite’ (above, right). Described as “no compromise products” by Sony Ericsson Global Marketing Director Fortuné Alexander, the former will compete in the midrange sector with the latter designed to appeal to pre-pay customers.
Key specs from the C901 are impressive with a five megapixel autofocus camera featuring Xenon flash and smile shot, HSDPA, Bluetooth with A2DP up to 9.5 hours of GSM talk time plus Exchange support. The Naite (pronounced “nighty” – really!) will become one of the few pre-pay handsets to feature HSDPA while there’s also a 2MP camera, 2.2in QVGA display and Bluetooth with AD2P. The C901 and Naite each use smaller, more efficient chargers which cut standby power consumption from 150mw to just 30mw though for now they retain proprietary connections. Models which employed the February agreed universal charger will debut later.
As pointed out by my M2 story, both handsets will also drop Sony’s flash memory format in favour of microSD. Sony Ericsson still hasn’t learnt the lesson of fitting a 3.5mm headphone jack however so plastics will need to be wasted producing adaptors. Tut, tut…
The C901 will go on sale this month with the Naite to follow in Q3. Overall, yet more steps in the right direction.