Sony Ericsson Profits Crash 48%

The next Motorola?

Thought Motorola was the only mobile phone company feeling the pinch? You’d be wrong…

Traditionally strong performing super-partnership Sony Ericsson has this week revealed some particularly nasty Q1 figures – and tried to hide it by simultaneously launching two mediocre handsets.

Never one to be distracted by shiny things however let’s look at these figures first because they really are quite shocking. Off the bat, profits have crashed a huge 48 per cent to €133m while sales also fell eight per cent compared to the same year ago quarter. Overall market share also dropped from nine to eight per cent ”despite” Sony Ericsson admitting the handset market is expected to grow 10 per cent in 2008. Oh dear.

On a slightly more positive note (though not one that is likely to inspire a huge improvement in sales) SE has announced two new HSDPA models, the clamshell ‘Z780’ and candybar ‘G502’. Despite their nippy connectivity both are fairly midrange with circa 2in QVGA screens, 2MP cameras, Bluetooth and M2 expansion slots. Some excitement does come with the inclusion of a Google Maps app (though that can be manually installed on virtually handset on the market) while the Z780 offers Asssisted GPS and the G502 doesn’t.

Look for these – if you feel so inclined – before the end of Q2. Pricing and availability will be revealed closer to launch.

Methinks you need to launch the Xperia X1 sooner rather than later fellas…

Financial Results Release
Handsets Release

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