Consumer tech giant Sony has closed its online store in Europe.
Head to the Sony UK homepage, and there’s no mention of the Sony Store. Go straight to the Sony Store (www.sony.co.uk/store), and you’ll be redirected to the homepage. Even the Sony Outlet Store has ceased to exist, which will be a blow to bargain hunters.
Although some items on its website continue to present a “Buy” button, clicking it will bring up Sony’s retail partners – such as John Lewis and Wex Photographic.
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The corporation has also scaled back its retail presence in the US and Canada, both online and in brick-and-mortar shops. It didn’t say whether it will close any Sony Stores in the UK, or if the move would result in any redundancies.
Sony has had a rough ride of late. This time last year the company warned of a $2 billion full-year loss. However, at the end of April, it said it would bounce back into profit for the first time in three years.
This change in fortunes is due to the boom in demand for its image sensors, which are used in – among others – Apple’s iPhones.