Sony CEO Howard Stringer Rebuffs PS3 Price Drop Demands

Fed up of everyone demanding one.

Here’s a surprise: Sony CEO Sir Howard Stringer is fed up of hearing the PS3 should see a price cut. Anyone surprised? Anyone?

Speaking to Reuters regarding Activision CEO Robert Kotick’s suggestion that the publisher might re-evaluate its position supporting Sony if the PlayStation stays as expensive as it currently is, Stringer was fairly dismissive of Koticks comments, saying: “He likes to make a lot of noise.” In Stringer’s view: “He’s putting pressure on me and I’m putting pressure on him. That’s the nature of business.” All fair enough – what’s a bit of friendly banter between CEOs after all?

That said, as much as everyone wants a price drop for the PlayStation 3 it’s pretty clear by now that Sony won’t be implementing one until its good and ready, so it’s perhaps time we stopped moaning about it. Yes, it’s an expensive console, yes it would be an even better purchase than it already is at a lower price, but it still delivers a lot for the money and if you don’t like that, don’t buy it.

Besides, a price drop isn’t logical because, as Stringer says if he brought one in he would “lose money on every PlayStation I make — how’s that for logic.”


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