Sony Already Cutting PS3 UK Price?

Its unofficial but the shops are already doing it...

Despite a record breaking first two days after launch subsequent sales for the PS3 have suggested a dramatic drop in sales of 82 per cent in their second week (according to aggregator Chart Track. Has Sony responded already?

No official announcement has been made but suddenly retailers including heavyweights WH Smith and are cutting deals.

Listings are now appearing at the magical figure of £399.99, a £25 reduction, with really pushing things to the next level by also including an HDMI cable and a blu-ray copy of Click (the only decent Adam Sandler movie ”ever” – oh, ok, and The Wedding Singer). calculates a total saving £64.98.

So what is going on here? Consoles are notorious loss leaders for their manufacturers and sales prices rarely ever drop more than a few quid either way from the RRP because there is no margin in it. Has Sony suddenly seen the cold harsh light of day or are stores deciding they’d rather make a loss than a profit… from a distance both seem equally unlikely.

For now we’ll simply have to watch this space. Sony has (rightly) had terrible publicity across EMEA for the last 12 months – a PS3 price reduction would be a good way to start rebuilding some horribly burnt bridges…


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