Sony Adds Memory Stick ‘PRO-HG’ Format

For high end photographic equipment.

You didn’t want yet another Memory Stick brand, I didn’t want yet another Memory Stick brand, but – then again – we don’t make Memory Sticks!

Still, like it or not, now we have the ‘Memory Stick PRO-HG Duo’ – an extension of the Memory Stick PRO Duo format which targets users of high end “digital entertainment equipments”. Thankfully however the HG will come in Duo size1 and does offer an impressive performance boost.

In fact, Sony quotes read/write speeds of 30MBps (240Mbps) roughly twice that of a PRO. That said, there is some give and take here since when the company first announced it would be building this card late last year it did tout read performance of potentially 480Mbps, though write was limited to 120Mbps.

Despite this, the new HG card will be backwards compatible with the PRO though if the device is older and only recognises it as a PRO then it will operate at speeds of 13MBps (104Mbps) which is equal to that of the original format.

Should this be a major problem Sony has also released the ‘MSAC-EX1’, a Memory Stick Duo ExpressCard Adaptor, which does exactly what the name suggests and once again enables HG cards to operate at their true 30MBps potential. Sony suggests this should mean a one hour video taken by a Memory Stick HD Handycam in SP mode can be transferred to a PC in approximately two minutes.

4GB, 2GB and 1GB HG cards will be made available in August, but prices have yet to be disclosed.

So all this means consumers will now have the option of Memory Stick, Memory Stick PRO, Memory Stick Duo, Memory Stick PRO Duo, Memory Stick Micro and Memory Stick PRO-HG Duo. Gosh, they ”will” be pleased…

”’In related news”’ Sony has launched ‘Vaionation’, a promotional Myspace/IMDB hybrid which does neither particularly well. It may get better, it may not but if you like your info with plenty of marketing spin check out the link below…

Sony UK

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