We've all used Snapchat filters that display a certain animation when you smile or open your mouth, but now the company is adding voice recognition to the mix via its new lenses.
One such lens, which is available starting from today, will summon certain animations when it recognises common words including “Hi”, “Wow” and “Love”.
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“Hi” will summon a flock of birds, “Love” will play you some jazz music, and “Wow” will apparently put a bow on your head and generate an appropriate background. There’s also “Yes” and “No”, which will create a zoom effect and an infinite photo tunnel, respectively.
Although Snapchat’s traditional visual triggers will continue to be used, this newest lens offers a new and interesting take on the app’s traditional filters.
TechCrunch reports that around five or six of these lenses are currently planned, and they’ll appear alongside the app’s existing lenses in the existing carousel.
Social media for the kids
Snapchat’s share price has been on a downward trend ever since the company went public in March 2017. Opening with a share price of $27.09, the price quickly fell to $19.54 and sat at $12.83 as of the end of July 2018.
In recent months, Snapchat’s user growth has also started to slow, having only grown by 2.13% in the first quarter of 2018, down from 5.05% in the last quarter of 2017.
Its losses also grew from $350 million to $385.7 million, in part due to a decline in the amount of revenue it makes from users in North America having fallen in the same quarter.
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In the face of these problems, it seems Snapchat is turning to what it knows best — filters that make it funner to use as a messaging service than the likes of WhatsApp and Facebook Messenger.
What do you think Snapchat has to do in order to reverse its fortunes? Let us know @TrustedReviews.